We’re beginning to see more and more universal apps become available for Windows 10, including new apps from Netflix, Pandora, Wall Street Journal, NPR, and 1-800-Flowers – just in the last week. With Windows 10, for the first time, we delivered a platform that enables developers to create one app experience that extends across all Windows 10 devices. If you haven’t had a chance to take advantage of great deals in the Windows Store this holiday, there’s still time to experience great savings in the Movies & TV section of the Windows Store!*. During our recent 10 Cent Deals promotion, we saw a 29X increase for paid app purchases, with strong repeat traffic. We’re continuing to welcome new customers to the Windows Store every day – in fact, on Black Friday, we were thrilled to see 75% of our customers were first-time Windows Store purchasers.
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We recently hit an important milestone, with 2.5 billion visits to the Windows Store since the Windows 10 launch. Today, I’d like to focus on some great new partners bringing universal apps to the Windows Store. The new Netflix app features a more seamless Browse experience We’re seeing billions and billions of hours spent on Windows 10 each month already, with people browsing the Web, playing games, getting work done, and enjoying thousands of apps.
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We’ve seen significant growth since our last announcement of 110 million active devices running Windows 10 and look forward to sharing an update on our overall progress soon.
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As we wrap up 2015, I’d like to provide you with an update on Windows 10.